The Google AdWords Editor is a bulk editing tool used by large advertisers as it enables offline access to the AdWords account as well as saves time in making bulk edits.  Google has signed off 2014 with the most interesting tool update to further enhance productivity from an SEM’s point of view in the form of the Google AdWords Editor 11.0.

a

 

This update for AdWords Editor has 6 impressive changes that has made news:

  1. New AdWords Editor Interface
  2. Open Multiple Account Windows to View and Edit Side by Side
  3. Improved AdWords Editor Navigation (From Tabs to List View)
  4. Advanced Search Options for Filtering & Complex Searches
  5. Make Bulk Changes & Select Multiple Items among Accounts
  6. Download an Entire MCC Account

Lets look at each one of them and see how it can make Editor more useful:

  1. New AdWords Editor Interface

The new AdWords Editor interface has a completely new look with better navigation options and a streamlined data view.

The new navigation layout features:

  • The Toolbar is where you can open or add an account, download recent changes, check or post changes or view account statistics.
  • The Account Tree or Tree View is where you choose which account, campaign or ad group you want to view and edit.
  • The Type List View in place of Tab View.
  • Data View is where the contents of the account can be found, campaign or ad group selected in the Tree View.
  • Edit Panel helps make edits to the row selected in Data View.
  1. Open Multiple Account Windows to View and Edit Side by Side

With this update, you can view and edit multiple accounts side by side, even dragging and dropping or copy/paste from one account window into another including MCC accounts. In addition it multiple open windows can be used to view different parts of the same account at the same time. This means you could have your keyword list open while creating your ads, for example. Just select the accounts, campaigns or ad groups and click the pop-out arrow icon.

  1. Improved AdWords Editor Navigation (From Tabs to List View)

Google has added a type list view to ease navigation that works better than the need to use multiple open tabs.

b

Click an item in the type list to view data for the selected account, campaign, or ad group.

  1. Advanced Search Options for Filtering & Complex Searches

d

The new AdWords Editor Advanced Search enables you to apply multiple search criteria and save searches, as well as find and edit/remove poorly performing keywords as required. Build complex searches by using the Search Builder to first search on one term and then add additional criteria. A dropdown option within the search menu icon allows you to view and apply filters on the basis of various pre-defined criteria. Choosing ‘Save current search as…’ will help you save your searches to a certain file for later use. You could also use search shortcuts like the keyword:term command to find all keywords containing a specific term. In case when a keyword is to be found, you need to select the keyword list view to see keywords on the basis of that search. So, the criteria is built on the search bar and what you want to view can be selected from the list view.

  1. Make Bulk Changes & Select Multiple Items across Accounts

Google made it easier to make bulk changes and assignments across multiple campaigns and ad groups with the AdWords Editor 11 updates. Using multi-select lets you easily view and paste items into multiple campaigns or ad groups. Google offers these simple instructions for multi-select:

How to use multi-select:

  • In the tree view, use Ctrl + click (Windows) or ⌘ + click (Mac) to select multiple campaigns or ad groups.
  • Select a type in the type menu to view items from your selected campaigns or ad groups.

How to copy and paste items into multiple campaigns and ad groups:

  • Copy a set of items (e.g. keywords, ads, etc.).
  • In the tree view, use Ctrl + click (Windows) or ⌘ + click (Mac) to select multiple campaigns or ad groups.
  • Paste the items into the selected campaigns or ad groups.
  • Confirm the ad groups that you’d like to paste the items into, and click OK.

Your Shared Library lets you assign bid strategies and sitelinks across multiple campaigns and ad groups.

The Make Multiple Changes tool organizes your text into rows and columns so you can add, update or remove items in bulk. You can either type your data in directly, or copy and paste a list of changes into the tool. You can then review your changes (Google will tell you if there are errors or warnings) and confirm that you want to apply the changes. If needed, you can click “Revert” to undo your bulk edits. You can also undo and redo up to 20 changes.

  1. Download an Entire MCC Account

Google AdWords Editor allows you to download and manage entire MCC accounts in it, with the option to download several accounts simultaneously. You’ll also be able to see the total number of changes, errors and warnings.

With these changes, professionals now can have faster access and edit facilities to not only one but n-number of MCC accounts and the power to make various changes that are not actually possible in the AdWords Interface itself.

Go, upgrade to the new Google AdWords Editor 11.0, as the new features will make your life much easier to manage large AdWords account.