Foundations, Tracking & Growth Blueprint
Build a solid understanding of performance marketing fundamentals (CAC, ROAS, AOV) and set up Google Tag Manager (GTM) and GA4 to track every click, lead, and sale accurately.
Strategy & Analytics Setup
Beginner-friendly and complete, this course takes you from campaign fundamentals and Google and Meta Ads setup to advanced tracking, optimisation, and cross-platform scalingβall in 8 live sessions designed to help you become a performance marketing pro.
β 4.5 / 5
Avg Student Rating
60,000+
Marketers Trained
100%
Practical Setup
Ex-Google digital marketing leader
+ 18% GST at checkout
β‘ Limited seats for direct project reviews
π‘οΈ Full refund available before Session 1 begins.
Ex-Google Digital Marketing Leader Founder, AMP Digital
Amitabh Verma has seen digital marketing evolve from its early years and was part of Googleβs leadership team in India from 2006 to 2013.
He has worked with millions of advertisers and now manages millions of dollars in global advertising spend for his clients.
Industry Recognition
βTop 100 Digital Marketerβ award by Paul Writer
Global Ad Spend
Millions of dollars managed for clients
Consulting Experience
HP, LG via Havas Digital, Avaya, DLF, Rentokil Initial, BlueStacks, CipherCloud and others
Corporate Training
Google Partners, Airtel and other business teams
See how practical frameworks and AI workflows can help you plan, measure, and scale campaigns more efficiently.
A practical masterclass beginning 8 August 2026
π― Grow Your Business
Customer-acquisition frameworks focused on measurable commercial outcomes.
π Leads & Online Sales
Search and social funnels designed to turn relevant traffic into customers.
β‘ Improve Landing Pages
Conversion and AI-copy techniques that improve the customer journey.
Build a solid understanding of performance marketing fundamentals (CAC, ROAS, AOV) and set up Google Tag Manager (GTM) and GA4 to track every click, lead, and sale accurately.
Strategy & Analytics SetupLearn Google auction mechanics, match types, and high-intent keyword structures to build Google Search campaigns and Responsive Search Ads (RSAs) that capture ready-to-buy searchers.
Search Campaign ArchitectureOptimize Google Merchant Center product feeds and launch AI-assisted Performance Max (PMax) and Standard Shopping campaigns across Search, YouTube, Gmail, Maps, and Discover simultaneously.
E-Commerce & Shopping AutomationCreate visual Demand Gen, Display banner, YouTube video, and mobile App promotion campaigns using AI tools (CapCut AI, Midjourney) to drive brand discovery before users even start searching.
Visual, Video & App GrowthCut wasted budget using search-term analysis, fix quality scores, perform step-by-step account checkups, and implement automated AI rules to scale profitable campaigns safely.
Cost Reduction & EfficiencySet up Meta Business Suite, Meta Pixel, and Conversions API (CAPI) server-side tracking, then launch top/mid-funnel Awareness, Traffic, and Engagement campaigns on Facebook and Instagram.
Meta Tracking & Audience SetupLeverage AI to produce multi-angle ad creative matrices, build native instant lead forms, and launch Meta Advantage+ Shopping Campaigns (ASC) to turn social scrollers into customers.
Lead Generation & Sales ConversionUnify Google and Meta campaigns into a blended media strategy, solve attribution overlap, scale omnichannel budgets, and use AI to generate executive performance reports for clients.
Cross-Platform Scaling Framework8 Live Weekend Sessions + Recording Access
+ 18% GST at checkout
Reserve My Seat for 8 August 2026π‘οΈ Full refund available before Session 1 begins.
The upcoming cohort starts on 8 August 2026 with live weekend sessions.
Full refunds are available before Session 1 begins. Once the live classes start, refunds are not permitted.
Yes. Session recordings are provided so participants can revisit the material after each class.
Before joining, email [email protected]. During the cohort, live sessions include Q&A and direct project feedback.
Starts 8 August 2026
βΉ6,999 + GST