Personal Branding: Market Yourself in the Right Way

Gone are the days when ‘Branding’ only applied to businesses. In the competitive era that we live in today, competition increases within the blink of our eyes. So, how do we compete and stand out? This is where personal branding comes in handy. Personal branding is the art of marketing yourself as a brand. We combine our personality, skills, and experience through personal branding and present it as an entire brand.

How To Use Influencer Marketing the Right Way

A few years ago, the term “influencer” was limited to only a few people. However, with the advancement of technology and social media, this term is no longer limited to a few people. As the marketing Guru has rightly said, “People do not buy goods and services. They buy relations, stories, and magic.” Influencers are able to do just that. Influencer Marketing the art of using the power of an influencer who has built a strong audience to endorse your brand to their audience.

20 Years of Google Ads: The Journey Of Google Ads

Google Ads made its entrance 20 years back and changed the digital marketing sphere forever. Google Ads is an online advertising platform which follows the PPC pricing model where advertisers can bid to display their advertisements. To have a glance at its journey down the years, we have collected notable events that took place in Google Ads history.

7 Tips to Grow Your Small Business On Instagram

Small businesses are having a tough time trying to strive through during this pandemic. With the noise of the big companies, their efforts usually go unheard and unnoticed. However, Instagram is one such platform which will allow your business to establish a sound presence. We know that the big players have an established presence on this platform as well. But there’s always a silver lining. If you play your moves right on this platform, you will get great results.

Amazon vs. Flipkart: The Face-Off

he festival season has begun. Which means that Flipkart and Amazon are again back with their amazing deals and can be seen battling with each other once again, at a festive face-off. Amazon’s Great Indian Festival began on 17th October, whereas Flipkart’s Big Billion Days took off a day ahead from Amazon, 16th October, giving Flipkart a slight competitive advantage. But the question is, which of them performed better?

How to Sell More Using Facebook Ads

It’s festival time and many people are looking to buy gifts, home improvement items or fashion/clothing during this time. So, how do you attract their attention and sell more to them?

The Ultimate OTT Content Platform Knockdown

OTT content platforms are changing our behaviour and many love the convenience and the selection offered by the OTT content platforms like Hotstar, Netflix, Amazon Prime etc. The onset of COVID 19 accelerated the adoption of the OTT platforms, but the adoption was not uniform across the board and we witnessed some interesting trends during the last 9 months or so.

6 Tips to Improve Your Instagram Marketing

Instagram’s popularity over the past years has made this platform a convenient marketing hub. According to Hootsuite, 1 billion people use Instagram every month and the platform sees at least 500 million daily users! There are 200 million users that visit at least one profile in a single.

Top 8 Tools That Every Social Media Marketer Must Have

Social media marketing is on the rise, as a marketing technique as well as a career. In a world where more than billions are using and creating content on social media, you need your content to stand out in order to grab people’s attention.