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We have always talked about marketing a product or a service..What about marketing a person? . . We have a classic case study of how Digital Marketing helped a Chai Wala win 2014 Indian Lok Sabha elections who ended up becoming the Prime Minister of the world's largest democracy. Digital Marketing has the power to turn tables making a big difference in politics, bollywood or corporates.

The BCG Matrix commonly known as the Growth - Share Matrix was created by Bruce D. Henderson in 1970 for Boston Consulting Group to help them deeply study their various product lines & decide the resource allocation in various products offered by the company based on two factors: the growth rate of the product & the total share in the market of that particular product. The BCG Model is today used all over the world for strategic decision making to help business analyse growth opportunities in various products offered by a business. It is a graphical representation of a company's product & services to help them analyse which product to keep, which one to sell or invest on.

Passive Income…. A Dream? . . . Well, Affiliate Marketing can make it possible for you! Smart Entrepreneurs always come up with multiple sources of income to reduce the risk involved. One of the best ways today to have a consistent & steady flow of income without much investment of time & efforts is Affiliate Marketing. This blog will talk about what Affiliate Marketing is & how people like you and me can learn the art of affiliate marketing to ensure a steady passive source of income.

Digital Marketing works on strategy like any other marketing concept. Without a roadmap you will be just beating about the bush posting on social media, paying for ads not being able to gauge your results. Digital Marketing is not about coming up with good content & posting it. But, it is engaging your audience and converting them into customers and generating revenue. Different Tools for digital marketing help in bringing more traffic to your website with the objective of generating revenue. To help digital marketers plan and manage their digital marketing activities Dave Chaffey along with Smart Insights came up with a framework called the Race Framework for Digital Planning. RACE stands for the systematic steps in a digital campaign that are:

LinkedIn is the next emerging platform where you can connect with your target audience. It is the most effective way of finding the right person for a job or marketing a product like online courses, training programs etc. Most people use Linkedln the wrong way. Just copying & pasting content from your social media will not help you bring engagement on your business page. Different platforms demand different strategies to grow engagement. So, here are top 6 ways that will help you grow your LinkedIn Business Page.

Like many other startups, the journey of zomato is also a rollercoaster ride with many ups and downs. Every business exists to solve a problem or fill a gap. So did Zomato, which was born as ‘Foodiebay’ in 2008 as a digital directory for food menus from various restaurants across New Delhi. Let us time travel the journey of the Indian startup that changed the way people order food today.

You may have a brilliant product or service, but if you do not build customer relations you will lose a big piece of the pie. It costs five times to acquire a new customer than it does to keep your existing customer base. Failure to improve customer retention plans will mean that your business is on a treadmill, trying to constantly win new customers. Do you know the 80-20 rule? It says 20% of your customers help you earn 80% of your revenue. This is what makes customer loyalty & retention important for any business. A business cannot succeed in the long run if its customers are not happy & customer retention is very low. This article will guide you through the meaning & importance of customer retention & top 5 ways you can retain your customers.

The Covid -19 crisis has opened gates for thousands of digital marketing jobs across the globe leading to a job spike for content marketing specialists. Bill Gates quoted “Content is King” in 1996 much before the world had witnessed that writing great content and marketing it can be an integral part of marketing campaigns. Content Marketing is not a skill learnt overnight. It takes years of practical experience to become an expert in this field. This guide will help you to become a content marketing specialist from scratch.

80% of business professionals believe that email marketing increases customer retention if targeted to the right audience & crafted the right way. No matter how fancy your email looks like, if it is devoid of content people won’t open it & ultimately end up unsubscribing it. A good email should feature a driving subject line & content in the most simplest yet engaging form. Above all, it should be sent to the right target audience, or else it will find its way in the trash or spam folder. So, here are top 7 tips to write an effective marketing email

WhatsApp was born as a small messaging application that won over giants like iMessage, WeChat, Facebook Messenger, Snapchat, LINE, Kik Messenger, Kakao-Talk and many others – while operating with a staff of only 50 employees. WhatsApp was conceptualized not by college students but by people who were in their thirties and had a stable job with Yahoo. Even after 10 years of existence, the company still boasts its no ads or games making huge revenue. Let’s throwback & learn how the biggest messaging app across the globe evolved over the years.

Digital marketing is on the boom and will grow in the next few years. One of the fastest growing domains in digital marketing is social media marketing. This means that social media is increasingly becoming important for brands to reach out to their target customers. And as the need to harness this medium grows, the number of social media marketing experts required to do that job is also increasing. There's a lot you need to do to become a social media expert like certifications, training etc. So here are steps to become a social media expert :

Chances are you have sometime in life come across Nike’s Instagram account. With more than 120 Million followers on Instagram it is amongst the top 20 most followed accounts. The team at Nike handles more than 1,000,000 conversations per year across 200 different social media accounts. Let us see how Nike has leveraged its Instagram account & succeeded in building an engaged community.

Amazon, the company that shares the name with the world’s largest river is today the world’s largest E Commerce platform that changed the way people shop today. From clothing to groceries, you cannot imagine anything that cannot be shopped from Amazon. Just like Rome was not built in a day, so did Amazon. Amazon started as an online bookstore & it took it 25 years to be what it is today. With the changing times, Amazon strategically expanded into music and thereafter almost every product we can imagine.

To stand out in this competitive world you need to upgrade yourself with what is happening in this dynamic world. Marketing is now not just contained to the 4 P’s but has expanded to new horizons. Take it Digital Marketing, Affiliate Marketing and thousand other ways to connect to your customers. Is it possible to keep ourselves updated to the trends that keep on changing every six months? Well, we have come up with Top 5 Ways To Keep Your Marketing Knowledge Updated!

The toughest part running a social media campaign is coming up with fresh ideas to engage the audience. Social media marketers are expected to juggle with new things likes memes, contests etc. as their audience is hungry for new content. Checkout Top 10 Content Ideas for Social Media that can help you engage with your audience!

Instagram evolved as a brain child of a Stanford graduate in Silicon Valley. The photo and video-sharing social media application took only eight weeks for software engineers to develop before it was launched on Apple’s mobile operating system in October 2010. And within 2 years Facebook acquired Instagram for $1 billion in cash and stock. Let us see how Burbn evolved as Instagram with amazing features to become the best photo sharing app world wide.

Entrepreneurs and businesses have surprised us with great innovative ideas to operate businesses like most of the alcohol industries have shifted their operations to manufacturing sanitizers. Many airports have been converted into a drive-in movie theatre. Businessmen and donors have set up Rice ATMs that dispense free rice at several cities across Vietnam. Here are a few notable ways businesses and brands have tried to serve their customers innovatively.

In the last decade, the need for social media managers has boomed.Today almost all businesses are trying to build a presence on social media. Some businesses are solely based on social media platforms.Here are Top 5 Social Media Roles that are offered to Social Media Marketers

Social Media has the power to grow your brand into a massive empire. But if you aren’t careful, it can do just the opposite. Here is a list of top 5 things you should STOP doing on social media.

No technological company is more responsible for shaping the modern internet, and modern life, than Google. A company that started as a search engine now rules the digital world. Read how Google evolved and dominated the digital world.

Is an MBA degree enough to become a powerful marketeer? Well, Bill Gates, Steve Jobs, Henry Ford, Dhirubhai Ambani are amongst those business tycoons who never had an MBA degree. Here are Top 5 marketing skills that colleges don't teach you.

SEO is the next booming field in digital marketing. Often students and professionals do not know how to go about becoming an SEO specialist. This article will give you major tips as to how you can become an SEO specialist.

Hashtags are very popular tools on social media that can boost your engagement. But, How do they work? How can you use them? Well, this article will clarify all your doubts and help you find the right Hashtags for your business !

Facebook was not born out of a multi dollar investment but a small experiment in a Harvard dorm room by Harvard sophomore Mark Zuckerberg. Zuckerberg was just 19 when he created a website Facemash where students could vote which of the randomly selected Harvard students is attractive. Facemash was eventually shut down but it inspired Zuckerberg to create a campus-wide social network.

Social Media can be a great way to connect with your customers. If done the right way it can skyrocket your revenue. Some businesses are completely based on social media. Here are some strategies that will help you nurture your business and connect to your potential customers.

After all the havoc in the job market amidst the pandemic there is a big relief for the job seekers with a surge in job opportunities in the country. Not only have the companies opened doors for fresh employees but have also doled out pay hikes.

On July 15, 2020 twitter accounts of some of the global prominent figures like Elon Musk, Jeff Bezos, Bill Gates & Barack Obama were compromised in a cyberattack to promote a bitcoin scam.The scam asked the people to send bitcoins to a specific wallet with a promise that the money sent will be doubled and returned.

RBI by way of a tweet has asked the consumers not to share their One Time Password (OTP), UPI PIN & other bank details as that can be exploited by fraudsters to widraw money using Virtual Payment Account (VPA).

India’s ban on 59 Chinese apps including global bombshell TikTok to counter the threat posed by these applications to the country's sovereignty and security has proved a bonanza for Tiktok rivals. Within hours, new sign ups flooded the servers of its rivals Roposo & Chingari.

Google Analytics is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools.

Advertising is the most commonly used source of communication to convey the message to the customers, both existing and potential.Internet advertising is a multi-faceted phenomenon. It is unique in its interactive ability to control information and reflect back on itself, feed on itself, and respond to past.

Know all about Content marketing, why you need to focus on Content Marketing, and what strategies you should use for running a successful business through content marketing. this article will work as guide for you.

Mobile marketing makes your company and services known to people who surf the internet through their mobile phones. Through the tips given in this article, you can make your mobile marketing work. You can use mobile marketing to improve your business, and you can also use mobile marketing to make additional i

This article on Search Engine Optimization will cover all major topics which come under it such as The Importance of SEO, On-page & Off-page SEO, How do SEO work, Top techniques for SEO, And important tools for SEO.

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social Media Marketing became more common with the increased popularity of websites such as Twitter, Facebook, MySpace, LinkedIn, and YouTube.

Your Personal Brand should follow you everywhere you go. It needs to be an authentic manifestation of who you are and amplify what you believe. The keyword here is authentic manifestation, and it is essentially a communication about you, what you stand for, what you believe in, what your skill sets are, etc.

As the Covid-19 coronavirus spreads rapidly across the world with a complete disregard for national borders, class, or gender, communities everywhere are seeing a complete overhaul of 'life as we know it'.While marketing your products and services might not result in any impact at a time like this...

If you think Digital Marketing is just Digital Marketing, let me tell you it is not, there is more to it. There are many areas in it such as Search Engine Optimization, Social Media Marketing, Content Writing, Copywriting, Online Advertising, Conversion Rate Optimization, and Inbound Marketing, etc.

There are a number of online and offline Digital marketing courses in India. You will also find many Digital marketing experts who are providing good online training. But as digital marketing has many components, it’s necessary to gain sufficient knowledge of all aspects. A good and reputed ...

Digital marketing is becoming mainstream in India. India is currently the second-largest online market in the world. Over the last few years Digital Marketing in India has witnessed an exponential growth and by the end of the year, 2020 it is expected to generate over 20 Lac jobs per year.