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29 Jul

5 Easy Ways to use Twitter for Marketing

Twitter is one of the biggest social media platforms out there with more than 330 million active users monthly. Brands use Twitter to cultivate a relationship with their consumers, reach out to potential customers and build their brand. Here are 5 ways to use Twitter for Marketing:

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29 Jul

Glossary of Terms-LinkedIn Marketing

LinkedIn is a professional networking platform that allows users to connect with people across industries. It is a great platform for B2B lead generation, driving traffic to websites, and building brand awareness. To help you get started with LinkedIn advertising here’s a quick list of commonly used metrics and terms that will come in handy:

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08 Jul

Glossary of Terms- Facebook Marketing

Facebook is one of the oldest players in the industry of social media. A Facebook Business Page is the gateway to building a business presence on Facebook. It allows businesses to reach new customers, build an online shop, interact with their audience and provide important updates like discounts and sales. To break it down to the basics, we’ve curated a list of all the commonly used terms in Facebook Marketing:

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06 Jul

Glossary of Terms- Google Ads

Google Ads is an unprecedented advertising giant when it comes to the digital world. It allows you to target users who are looking for the exact service that you offer. Google Ads show up at the top of the SERP, on other websites, and with other search partners. Google Adwords is a must-have for every digital marketer and business, but mastering it requires an understanding of a lot of associated concepts. To help you understand Google Adwords, here’s an exhaustive list of commonly used words and tools.

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30 Jun

Glossary of Terms- SEO

Search Engine Optimization (SEO) has been around for decades, notwithstanding, its relevance does not cease, not even in 2021! SEO is about making small changes on and off your website, leading to a better ranking in the Search Engine Results Page (SERP). Here’s a one-stop guide for the most commonly used terms in SEO.

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24 Jun

Glossary of Terms- Google Analytics

If you’re just getting into Google Analytics, it can be overwhelming to comprehend all the views, filters, and metrics. To simplify the process and give you an overview of what Google Analytics has to offer, here’s some decoded analytics jargon!

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19 May

How can content marketing help you grow your business?

While digital marketers rely upon campaigns to promote and augment your brand, at the heart of any good campaign is good content. The purpose of content here is to provide your brand with an unambiguous and eloquent voice. This personification of your brand is what makes a mark on your audience and puts forth your brand’s personality. Still, wondering what exactly is content marketing? Read more!

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17 May

SEO Trends to level up your organic ranking in 2021!

Search Engine Optimization (SEO), has been around for a long time. With constant updates in Google’s algorithm, it has evolved considerably. In order to keep up with SEO, it is of the utmost importance to not let your strategy become obsolete. Proactive changes in tandem with the latest algorithm updates are the recipe to success in an already competitive space. Want to learn how to update your SEO game? Read more!

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11 May

A Marketer's Guide to Instagram Reels

Instagram Reels is a trendy and high-engagement tool for marketers. If you’ve not yet integrated Reels into your brand strategy, it is time to reconsider. Reels show content based on the user’s past interactions, geographical location, and interests. Reels does not support paid content yet but offers great organic reach, if you are a marketer looking to reach new audiences, then Reels is the tool for you!

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