The video based self paced Digital Marketing marketing program is meant for beginners. This program will introduce you to the wonderful world of Digital marketing and will help you to grab an internship, a job offer or a freelancing assignment. You will learn the following in this course:
Facebook Ads
YouTube
Quora
Blogger/Blogspot
MailChimp
Google Ads
Google Analytics
Google Search Console
Hootsuite
First enroll into this course by signing up
Watch course videos carefully and then take the certification exam online on our test portal
Download or print out to share your certificate with others or show on your LinkedIn profile / Resume
Set up your own blog and link it with Google Analytics to track the number of visitors on it.
Analyse a website and suggest at least 3 ways it can improve its ranking in Google search results.
Use MailChimp to build your email list, send a mailer, and track its performance.
Create a buyer's persona and develop a content plan for the website of a business school
Select the keywords, write the content, and set up a Google Ads campaign to generate online sales for a brand
Promote your app using the Universal App Campaign
Create a Facebook page and campaign to build awareness about a bakery
Analyse the number, type, and quality of the posts and submit a report
I joined this course in October and it’s been an interesting journey. I have seen a lot of growth in my intellect and Understanding the digital Business after going through the course and now, I relate more to the ads which I see on my social media accounts and I truly relate to how this is getting monetized or this is getting targeted. It's been an immense learning experience for me.
Upcoming E-commerce is related to Digital World so I need to draw to grow at a much faster Pace Which can only be achieved through Digital Transformation and This course helps me In achieving my goal. There is no feeling like we're sitting in a classroom and studying instead it's like we are just hanging out around, talking with our friends, discussing latest technology, latest trends over a cup of coffee.
Ms. Amitabh ( Lead Instructor) is with the Google background and actually has got his hand in this Business so he is able to take us through the entire Nuances, what is the Micro and Macro thing, how does this digital thing fit in this new age of Marketing. There are case studies, detailed Discussions. If you are really looking to learn Digital marketing, Then this the course for growing Forward.
Mr. Amitabh has vast experience in this field and he has worked himself with google for a decade and I think so even as a teacher, he comes across as a great companion and guide. I am still connected with him even though the course is over where I take tips from him or try to understand what more can be done besides what we are currently doing.
During this course itself, I have learned all aspects of Digital marketing like SEO, Google Analytics, social media marketing, and I see myself as a marketing professional in both Traditional and non-traditional marketing.
After having worked at Google for over 7 years as the Global SMB Advertiser Services Leader, Amitabh was rated amongst top 100 digital marketers by Paul Writer and Pluralsight survey. Amitabh has worked with companies like HP, LG, Sr Reddy's Lab, Havas Digital and many other large and small businesses to create and manage their Digital Marketing strategies. Amitabh brings his years of experience into the content developed for the training programs and ensures that all program participants benefit from this and deploy them in their own careers. Amitabh and his team of trainers also help the participants with their career development to ensure that everyone charts out a clear path for themselves that leads them to a successful career. Amitabh is also passionate about Personal Branding and ensures every participant is putting in the effort required to create an everlasting brand for themselves.
