What is CRED?

CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior.  

CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. A community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception.

To build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.

Here's a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? Answer: You get something close to what we have at CRED; CRED just has it better.

Here’s what will be in store for you at CRED once you join in the team:

What will you do:

• Prospect, pitch & close partners for advertising deals on CRED
• Drive the strategy for brand solutions & suite of advertising capabilities on CRED
• Create & own deep strategic partnerships focused on long term viability.
• Strategise on product features required to drive more value from a solutioning perspective
• Work on strategy for brand partnerships for CRED.
• Includes partnering & working with brands across industries
• Creating engagement models that solve CRED's & a partner’s goal simultaneously, whilst always putting our members first.
• Work on creating modules for advertising opportunities for different industries (CRED x FMCG, CRED x Apparel, CRED x Automotive etc.)
• be a part of the team, solve key growth & marketing opportunities.
• keep up with innovation in the partner ecosystem to unlock growth opportunities
• manage multiple stakeholders across teams

You should apply if you are experienced with:

• Digital Media Planning & Buying
• Integrated Media Strategy
• Adtech & attribution platforms
• a marketer at heart & understand how to extract value partners are looking for
• you are familiar with current digital avenues brands leverage for various goals, especially awareness, visibility & engagement
• expert knowledge of the marketing and social media landscapes & the ad tech ecosystem
• deep understanding of key categories/industries & their use cases of various advertising platforms
• you are comfortable handling multiple stakeholders
• you have ability to think and react in a high-energy, fast-paced environment
• you thrive in high ownership and independent environment
• you are comfortable with numbers & can think analytically
• you hate taking no for an answer, but also know when it’s worth moving on