We are looking for an experienced and result-driven Digital Marketing Lead to join our awesome marketing team! As a Digital Marketing lead at BookMyShow, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Your Profile

• Own and lead the complete digital marketing mandate for brand BookMyShow, across channels and platforms
• Formulate overall digital marketing plan and budget as per the strategic business objectives, in accordance with the AOP
• Manage planning (campaign structuring, targeting, networks, platforms) and buying for both large-scale and weekly tactical campaign execution across Display, Search, Video and Social
• Monitor and evaluate search performance results across channels to improve rankings
• Managing AdWords accounts in order to acquire traffic and transactions across Search and Display, while maintaining and optimising multiple keyword lists and queries
• Work closely with technology teams to optimize content, identify SEO issues, and recommend fixes along with landing page optimization implementations
• Daily monitoring and optimization of keyword bids, daily and monthly budget caps, impression share, CTR, CPA, CPT, conversion rates, while benchmarking against LTV, CAC, etc
• Continuously monitoring performance, key metrics and ROI against the business goals set across the funnel, to ensure constant optimization in click-throughs and conversion – at a campaign, platform / media and creative level Identify mobile tracking and measurement tools, for cross-platform attribution
• Devise market specific plans to Drive traffic or installs, and increase conversions as per the user/sales funnel analysis
• Interface with the internal Product and technology teams to ensure integrations across external digital media platforms
• Work with the brand team to enhance efficiencies of creatives and campaigns and test out different content forms for optimization – while maintaining consistency in brand tonality
• Solely manage agency, partner, network and vendor relations on behalf of the organization, and ensure optimal commercials
• Constantly update themselves and the team on the latest trends and best practices within the digital and technology environment, across performance marketing and measurement
• Continuous analysis of the platform, including on-page and off-page analysis, content analysis, keyword density and prominence – and recommend changes if needed
• Your Checklist
• Minimum experience of 8 years in digital media preferably within a consumer internet/e-commerce brand
• Should have managed large scale campaigns & budgets – majority of which should have been performance spends
• Must have proficient experience in executing SEM, Google display and re-marketing campaigns across tools / platforms
• Must have prior SEO related Link building experience
• Must have prior experience in setting up and running campaigns across various tools within the Google suite, Facebook, programmatic, and network buys
• Thorough understanding, technical and operational know-how of web and mobile analytics tools
• Familiar with A/B tests and spend scaling experiments for campaigns
• Self-starter, should be able to perform in a highly dynamic environment
• Sharp analytical skills and data-driven thinking
• Ability to build and successfully manage mid-size teams and demonstrate leadership
• Proficient in AdWords, Google Analytics, re-marketing tools eg Criteo