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Marketing Copywriter
Hike

Posted On: 06/Aug/2020 11:41 AM

Seniority Level: Entry-level

Employment Type: Full-time


Marketing Copywriter Hike

Posted On: 06/Aug/2020 11:41 AM
Seniority Level: Entry-level
Employment Type: Full-time

THE HIKE CODE 

Here They Are

We’re on a journey to build something new, something different and making anything innovative & new requires the ability to surrender to the unknown. The Hike Code is our value system. It is our guide to navigate through the unknown to build incredible products.

  • Top Talent in Every Role: We look for people with an incredible intellect. Both skills and values are important to us.
  • Pro-Sports Team: Strengths based, results driven with a "team-first" attitude
  • Customer at the Centre: Everything we do is inspired by how we can better solve for our customer.
  • Constant Innovation: It's our DNA to walk into the unknown in search of having meaningful impact.
  • Act Like Owners: We own the output of what we do, even if it's explicitly not our job.
  • Thoughtful Decision Making: Clear Mind + Obsession to Simplify + Data Driven. We strive to be thoughtful.
  • Always be Hustling: We understand that success is not one big leap but tiny gains compounding over time #ABH.
  • Be Open Minded & Coachable: We have a quest to continuously #RiseUp to be the best version of ourselves.

Role & Requirements 🎎

If you’ve made it till here, then you’re probably interested in the role :)

Key Day To Day Responsibilities

  • Become an expert in our product and audience so as to write high-engagement content that reflects our brand's voice across consumer touch points - both on and off-platform.
  • Collaborate with Marketing, PR, Product and Design to develop a variety of content marketing materials. These include ads, app notifications, product/UI writing, SEO, social media content, and more.
  • Produce error-free content that adheres to the brand's style guidelines
  • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
  • Simultaneously manage multiple projects with short deadlines
  • Propose copy concepts and present underlying strategic thinking to business leaders
  • Create compelling content in simple and powerful language that is impactful and invokes an emotional response to take action
  • Consistently raise the bar on communication content through testing and experimentation.

SOUNDS LIKE YOU? 🙌🙋

  • We’re looking for someone dynamic and you’ll need to have the below in generous quantities to succeed in this role.
  • You rock at communication. In English. And in Hindi and/or Tamil and/or Telugu.
  • You have a minimum of 5 years of experience creating different types of written marketing content including ads, notifications, product/UI writing, SEO, social media, and more. Any added experience writing video will bump your CV up to the top of the list.
  • Experience working with brands / platforms that cater to small-town India is a bonus.
  • You can distill marketing challenges and business goals down into focused creative execution.
  • You have a simple, powerful and impactful writing style
  • You have strong attention to detail and are able to work under little supervision with zero need for following up.
  • You have a great understanding of digital and social platforms, as well as their use within marketing.
  • You understand audience engagement metrics, on and off platform, and can easily articulate how your creative can impact marketing objectives.
  • You are a naturally curious self-starter.
  • You pass our copy test.

Benefits 🎁

  • A flat and transparent culture
  • Support for setting up Home Office
  • Tools of the trade - MacBook, Latest Softwares
  • Monthly Communication Reimbursement
  • Best learning and development opportunities
  • A chance to have a big impact early in your career

THE HIKE CODE 

Here They Are

We’re on a journey to build something new, something different and making anything innovative & new requires the ability to surrender to the unknown. The Hike Code is our value system. It is our guide to navigate through the unknown to build incredible products.

  • Top Talent in Every Role: We look for people with an incredible intellect. Both skills and values are important to us.
  • Pro-Sports Team: Strengths based, results driven with a "team-first" attitude
  • Customer at the Centre: Everything we do is inspired by how we can better solve for our customer.
  • Constant Innovation: It's our DNA to walk into the unknown in search of having meaningful impact.
  • Act Like Owners: We own the output of what we do, even if it's explicitly not our job.
  • Thoughtful Decision Making: Clear Mind + Obsession to Simplify + Data Driven. We strive to be thoughtful.
  • Always be Hustling: We understand that success is not one big leap but tiny gains compounding over time #ABH.
  • Be Open Minded & Coachable: We have a quest to continuously #RiseUp to be the best version of ourselves.

Role & Requirements 🎎

If you’ve made it till here, then you’re probably interested in the role :)

Key Day To Day Responsibilities

  • Become an expert in our product and audience so as to write high-engagement content that reflects our brand's voice across consumer touch points - both on and off-platform.
  • Collaborate with Marketing, PR, Product and Design to develop a variety of content marketing materials. These include ads, app notifications, product/UI writing, SEO, social media content, and more.
  • Produce error-free content that adheres to the brand's style guidelines
  • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
  • Simultaneously manage multiple projects with short deadlines
  • Propose copy concepts and present underlying strategic thinking to business leaders
  • Create compelling content in simple and powerful language that is impactful and invokes an emotional response to take action
  • Consistently raise the bar on communication content through testing and experimentation.

SOUNDS LIKE YOU? 🙌🙋

  • We’re looking for someone dynamic and you’ll need to have the below in generous quantities to succeed in this role.
  • You rock at communication. In English. And in Hindi and/or Tamil and/or Telugu.
  • You have a minimum of 5 years of experience creating different types of written marketing content including ads, notifications, product/UI writing, SEO, social media, and more. Any added experience writing video will bump your CV up to the top of the list.
  • Experience working with brands / platforms that cater to small-town India is a bonus.
  • You can distill marketing challenges and business goals down into focused creative execution.
  • You have a simple, powerful and impactful writing style
  • You have strong attention to detail and are able to work under little supervision with zero need for following up.
  • You have a great understanding of digital and social platforms, as well as their use within marketing.
  • You understand audience engagement metrics, on and off platform, and can easily articulate how your creative can impact marketing objectives.
  • You are a naturally curious self-starter.
  • You pass our copy test.

Benefits 🎁

  • A flat and transparent culture
  • Support for setting up Home Office
  • Tools of the trade - MacBook, Latest Softwares
  • Monthly Communication Reimbursement
  • Best learning and development opportunities
  • A chance to have a big impact early in your career