THE HIKE CODE 

Here They Are

We’re on a journey to build something new, something different and making anything innovative & new requires the ability to surrender to the unknown. The Hike Code is our value system. It is our guide to navigate through the unknown to build incredible products.

• Top Talent in Every Role: We look for people with an incredible intellect. Both skills and values are important to us.
• Pro-Sports Team: Strengths based, results driven with a "team-first" attitude
• Customer at the Centre: Everything we do is inspired by how we can better solve for our customer.
• Constant Innovation: It's our DNA to walk into the unknown in search of having meaningful impact.
• Act Like Owners: We own the output of what we do, even if it's explicitly not our job.
• Thoughtful Decision Making: Clear Mind + Obsession to Simplify + Data Driven. We strive to be thoughtful.
• Always be Hustling: We understand that success is not one big leap but tiny gains compounding over time #ABH.
• Be Open Minded & Coachable: We have a quest to continuously #RiseUp to be the best version of ourselves.

Role & Requirements 🎎

If you’ve made it till here, then you’re probably interested in the role :)

Key Day To Day Responsibilities

• Become an expert in our product and audience so as to write high-engagement content that reflects our brand's voice across consumer touch points - both on and off-platform.
• Collaborate with Marketing, PR, Product and Design to develop a variety of content marketing materials. These include ads, app notifications, product/UI writing, SEO, social media content, and more.
• Produce error-free content that adheres to the brand's style guidelines
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
• Simultaneously manage multiple projects with short deadlines
• Propose copy concepts and present underlying strategic thinking to business leaders
• Create compelling content in simple and powerful language that is impactful and invokes an emotional response to take action
• Consistently raise the bar on communication content through testing and experimentation.

SOUNDS LIKE YOU? 🙌🙋

• We’re looking for someone dynamic and you’ll need to have the below in generous quantities to succeed in this role.
• You rock at communication. In English. And in Hindi and/or Tamil and/or Telugu.
• You have a minimum of 5 years of experience creating different types of written marketing content including ads, notifications, product/UI writing, SEO, social media, and more. Any added experience writing video will bump your CV up to the top of the list.
• Experience working with brands / platforms that cater to small-town India is a bonus.
• You can distill marketing challenges and business goals down into focused creative execution.
• You have a simple, powerful and impactful writing style
• You have strong attention to detail and are able to work under little supervision with zero need for following up.
• You have a great understanding of digital and social platforms, as well as their use within marketing.
• You understand audience engagement metrics, on and off platform, and can easily articulate how your creative can impact marketing objectives.
• You are a naturally curious self-starter.
• You pass our copy test.

Benefits 🎁

• A flat and transparent culture
• Support for setting up Home Office
• Tools of the trade - MacBook, Latest Softwares
• Monthly Communication Reimbursement
• Best learning and development opportunities
• A chance to have a big impact early in your career