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Public Relations and Communications Manager - Private Brands
Purple.com

Posted On: 01/Aug/2020 16:07 PM

Seniority Level: Mid-level

Employment Type: Full-time


Public Relations and Communications Manager - Private Brands Purple.com

Posted On: 01/Aug/2020 16:07 PM
Seniority Level: Mid-level
Employment Type: Full-time

Candidates should have experience working in a PR agency. 

Please note we work on alternate Saturdays. 

Below is the brief JD for the same. 

  • Planning and executing all PR and communication initiatives for own brands of Purplle, mother brand and the leaders of the company (depending on company strategy) 
  • Building and following a Yearly and Monthly PR Activation Calendar and including story pegs for all important events
  • Ensuring Pre Agreed monthly quantum of Media Releases via PR kits that would be built and curated for Brand Product Launches across relevant media  
  • Getting relevant media to cover stories about the brands' growth plans, achievements and all other important announcements. 
  • Establishing Company and Company's leaders' imagery as industry stalwarts through speaking summits, features and other means (Depending on company strategy to build this) 
  • The relevant media universe here involves the Beauty, Fashion & Lifestyle media, Beauty Trade Magazine media, Business Media, Advertising & Marketing media to cover the brand's campaigns, News Wires, Regional Media, Mainlines (Newspapers), Tech Media and Retail News media. 
  • If the company and its brands move offline then sending PR Kits & Store Launch Invites to the media and other influencers and ensuring their presence as well media bytes on the same  
  • Arranging for one on one interviews, press conferences at store launches  
  • Attaining awards for brands' products 
  • Planning and executing Quarterly on-ground activations for brands including known events such as SULA Fest, India Makeup Show or across other college activation programs or mall activations. 
  • Working closely with the internal Brands' MarComm team to maintain effective, cohesive and engaging brand messaging on various brand channels

Candidates should have experience working in a PR agency. 

Please note we work on alternate Saturdays. 

Below is the brief JD for the same. 

  • Planning and executing all PR and communication initiatives for own brands of Purplle, mother brand and the leaders of the company (depending on company strategy) 
  • Building and following a Yearly and Monthly PR Activation Calendar and including story pegs for all important events
  • Ensuring Pre Agreed monthly quantum of Media Releases via PR kits that would be built and curated for Brand Product Launches across relevant media  
  • Getting relevant media to cover stories about the brands' growth plans, achievements and all other important announcements. 
  • Establishing Company and Company's leaders' imagery as industry stalwarts through speaking summits, features and other means (Depending on company strategy to build this) 
  • The relevant media universe here involves the Beauty, Fashion & Lifestyle media, Beauty Trade Magazine media, Business Media, Advertising & Marketing media to cover the brand's campaigns, News Wires, Regional Media, Mainlines (Newspapers), Tech Media and Retail News media. 
  • If the company and its brands move offline then sending PR Kits & Store Launch Invites to the media and other influencers and ensuring their presence as well media bytes on the same  
  • Arranging for one on one interviews, press conferences at store launches  
  • Attaining awards for brands' products 
  • Planning and executing Quarterly on-ground activations for brands including known events such as SULA Fest, India Makeup Show or across other college activation programs or mall activations. 
  • Working closely with the internal Brands' MarComm team to maintain effective, cohesive and engaging brand messaging on various brand channels
Desired Skills:

Desired Skills: