Primary KRAs:

• Develop and execute social media projects and campaigns
• Plan social media campaigns for product launches, product sustenance, and topical events in line with the overall brand approach
• Copywriting – Write and edit copy/content for social media posts and artworks
• Edit/Write scripts for social media videos, especially YouTube
• Brainstorm and create new concepts and ideas for regular posts
• Engage and interact with the audience on our social media handles to understand the voice of fans and derive insights from the conversations
• Work with the different agencies and lead them to create campaigns and content for the brand
• Liaison with other teams like category management, PR, product management
• Create, publish, curate, and manage content on our social media handle

Qualities and skill sets required:

• Must be a creative writer with solid command over English
• Experience in B2C social media marketing
• Ability to crack concepts and ideas for social media content
• Ability to deliver projects in tight timelines in collaboration with the team
• Must keep herself/himself updated with the latest trends in social media
• An inclination towards tech would be ideal but not mandatory
• Attention to detail
• Should be a go getter & a good team player