- Maha Anwar
- 13 Oct 2020
6 Tips to Improve Your Instagram MarketingInstagram’s growing popularity has made it a marketing hub in this era. There are more than 1 billion people who use Instagram today and the platform sees at least 500 million active users daily.
I hope you can understand how crowded this platform has become by above-mentioned figures.
As of now, there are around 50 million business profiles on Instagram today. It has been recorded that there are around 200 million users who visit at least one business profile daily.
Owing to this, over the years, businesses have increased their online presence on Instagram.
However, with more than a billion users on this platform, it can be hard to market your brand in the right way, while also grabbing people’s attention through it.
If you are in search of an amazing Instagram marketing plan, then your search ends now!
I’ve put together these 6 tips to help you kickstart your Instagram Marketing game. Therefore, stay till the end and I am sure you will be able to find some valuable information.
1. Stick to your audience: You need to stick to your niche when it comes to Instagram marketing. I know, there are millions of creators on Instagram that create amazing content which might want you to do a little more for your ‘gram family.
However, you need to analyze whether the content you are providing is actually helpful to your target audience or not.
Let’s take our Instagram profile itself for an example. We are a digital marketing agency and therefore, we post content that we think is valuable to our target audience. These posts revolve around digital marketing itself because it shows people who we are. We will not go out of our way and start posting ‘Beauty Tips’ just to compete with others.
This is what you need to do as well. Always try to think from your target audiences’ perspective when preparing your content.
2. Consistency, consistency and consistency: In order to actually grow your following base on this platform, you need to be consistent with your content.
The more consistent you are, the faster you will gain followers.
If you are posting only once a week, you need to start posting more. This will strengthen the relationship you have with your followers and help you build a following base that is loyal.
You might be wondering how many days are you supposed to post in a week? Well, Neil Patel suggests that we should at least post thrice a week. And I agree!
However, make sure you are not spamming people with your posts.
3. Create attenting-grabbing content: Your content needs to be unique because now we are living in a world where people start scrolling through their Instagram feeds the second they wake up.
To do this, you need to perform an extensive research before you put any piece of your content on this platform.
As mentioned earlier, you need to think from your target audiences’ point of view and create valuable content for them.
These days, people love consuming beautiful visuals. One way of ensuring that your content has good visuals is to create minimalistic designs for them.
There are a lot of tools which can help you in this.
Furthermore, make sure you’re utilizing every feature of Instagram that facilitates sharing of content.
The newly launched Reels have been getting a lot of organic reach. Therefore, see to it that your content marketing plan includes Reels as well.
Having said that, you can also use IGTV to upload videos that are longer than the ones on Reels.
You need to pay attention to your captions too. It is said that longer captions do better. Use descriptive captions that directly talk to your followers and about their pain points to grab attention.
4. Use the right hashtags: Hashtags are great! But you need to be careful. You cannot use irrelevant hashtags just because they are popular.
You need to stick to your niche even in this.
To do this, I would recommend that you perform a hashtag research and find out which hashtags are relevant to you and are performing well.
You can also be sneaky and see what hashtags your competitors are using. If those hashtags have a high volume of posts, then by all means, use them too!
Bonus tip: To make your hashtags research easier, keep looking at the relevant hashtags as well to find out better ones.
Furthermore, you might want to create a branded hashtag which your followers can use. This will further help in increasing your brand’s awareness.
5. Measure your performance: You need to keep tracking the performance of your posts in order to analyze what is working for your brand and what isn’t.
You can use Instagram’s free tools for this.
‘Insights’ will help you see the performance of your posts. Through that you can determine what type of content your followers love seeing on their feed and what type of content do people just scroll by.
You can use this tool to also figure out what timings work the best for your posts and time your posts accordingly.
Naturally, posting at the time when your followers are the most active will give you better results.
6. Connect with your community: Posting good content is one way of appreciating your Instagram community. The other is by connecting and engaging with them.
Make sure you reply to their comments and appreciate their feedback.
Your followers might even send you DMs, you need to reply to them as fast as possible in order to strengthen your relationship with them.
Furthermore, you can engage with people in your community by commenting and liking their posts. This will not just help you in building a bigger network but also will help in increasing the engagement on your posts.
In this era of digitalisation, Instagram is where the world is right now. This makes it important to have an established presence on this platform. I hope you found these tips valuable. Don’t forget to use them in your Instagram marketing strategy, you will be able to see results in no time!